Ronald McDonald House Charities
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Advertising

Ronald McDonald House of Kentuckiana (RMHCK) is a haven where families find respite amidst the turmoil of caring for a critically ill child. It offers hope, healing, and a brief escape from hospital worries through play, meals, and community support. More than just a house, RMHCK is a beacon of hope.As Louisville's sole provider of "home-away-from-home" accommodations for families with children in medical care, RMHCK underwent a $21 million renovation in 2019 to enhance its offerings.

As creative director at Fieldtrip, I crafted a campaign to succinctly convey RMHCK's mission to families, volunteers, and donors. The goal was to create a compelling and dramatic print and out-of-home (OOH) campaign that unmistakably represented Ronald McDonald House.

Role: Creative director, art & copy | Agency: Fieldtrip