Oregon Child Abuse Solutions
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Branding & website
Oregon Child Abuse Solutions (OCAS), formerly ONCAIC, is the sole statewide non-profit dedicated to eradicating child abuse in all its forms. As creative director, I spearheaded research to develop a comprehensive brand strategy, including a new name, tagline, and visual identity. The vibrant brand utilizes simple patterns and a custom handwritten typeface to reflect OCAS's dedication and compassion. We also launched a new website as an educational hub and catalyst for change among partners, donors, and the community.
Role: Creative director, art & copy | Agency: Fieldtrip