Every Commute Counts
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Branding and advertising

KIPDA's ride-sharing program, dormant since 1997, sought revival to boost participation. As creative director, I spearheaded a strategic campaign to elevate awareness, engage commuters, and entice employers. Through innovative media tactics like bus and van wraps, radio spots, and targeted mailings, we conveyed the program's benefits while emphasizing environmental and financial incentives for employers.

Role: Creative director, art & copy | Agency: Fieldtrip