TreesLouisville was launched by Mayor Greg Fischer in March 2015 in partnership with Henry Heuser, Jr. in response to the findings of the 2015 Louisville Urban Tree Canopy Assessment.
Red7e was tasked with reimagining their campaign to be more proactive and urgent. We developed a new look and feel for posters, bus sides, billboard, TV and donation materials.
Role: Art Direction, Graphic Design
Agency: Red7e / Creative Director: Dan Barbercheck