Graphic Design & Creative Direction
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The Kentucky Center

Reimagining a cultural brand that captures the imaginations of everyone.

       The Kentucky Center had a branding problem.  Already known as a premiere destination for performances and musical acts, The Kentucky Center felt they were 1) considered too stuffy, and 2) were not recognized for their educational and community outreach.  Utilizing the already established   Discover Your Center   messaging—the team at Red7e overhauled the look and positioning to better reflect the Center's mission: bringing the performing arts to all audiences.   Role: Art Direction, Graphic Design   Agency: Red7e / Creative Director: James Williamson       

 

 

The Kentucky Center had a branding problem.

Already known as a premiere destination for performances and musical acts, The Kentucky Center felt they were 1) considered too stuffy, and 2) were not recognized for their educational and community outreach.

Utilizing the already established Discover Your Center messaging—the team at Red7e overhauled the look and positioning to better reflect the Center's mission: bringing the performing arts to all audiences.

Role: Art Direction, Graphic Design
Agency: Red7e / Creative Director: James Williamson

 

 

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