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Kentucky Owl

Small-batch Kentucky Owl bourbon hits the big time with Stoli vodka. We gave it wings.

          Red7e was approached by Stoli Vodka (SPI Group) to help them launch their first bourbon brand. They had recently acquired a family owned, blended bourbon out of Harrodsburg, Ky— Kentucky Owl  had grown from word-of-mouth as one of the most desirable bourbons since Pappy Van Winkle.   With such a loyal and discerning fanbase, Red7e had to make sure that we were honoring the tradition of this family bourbon while maintaining the authentic look and voice that would appeal to a larger audience without losing its current followers.   Role: Art Direction, Graphic Design, Interactive Design   Agency:  Red7e  / Creative Director, Writer: James Williamson / Digital Director: Sarah McCool / Photography:  Jessica Ebelhar           

 

 

 

Red7e was approached by Stoli Vodka (SPI Group) to help them launch their first bourbon brand. They had recently acquired a family owned, blended bourbon out of Harrodsburg, Ky—Kentucky Owl had grown from word-of-mouth as one of the most desirable bourbons since Pappy Van Winkle. 

With such a loyal and discerning fanbase, Red7e had to make sure that we were honoring the tradition of this family bourbon while maintaining the authentic look and voice that would appeal to a larger audience without losing its current followers.

Role: Art Direction, Graphic Design, Interactive Design
Agency: Red7e / Creative Director, Writer: James Williamson / Digital Director: Sarah McCool / Photography: Jessica Ebelhar

 

 

 

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