Red7e was approached by Stoli Vodka (SPI Group) to help them launch their first bourbon brand. They had recently acquired a family owned, blended bourbon out of Harrodsburg, Ky—Kentucky Owl had grown from word-of-mouth as one of the most desirable bourbons since Pappy Van Winkle.
With such a loyal and discerning fanbase, Red7e had to make sure that we were honoring the tradition of this family bourbon while maintaining the authentic look and voice that would appeal to a larger audience without losing its current followers.
Role: Art Direction, Graphic Design, Interactive Design
Agency: Red7e / Photography: Jessica Ebelhar